Posts Tagged ‘Marketing Planning: Control Plan’
Marketing Planning: Control Plan
The plan must be controllable and flexible through it will control development on a preset period of time. The points on the control plan must be established are:
• Improvements in information systems and existing measure.
• New measures to be taken by the given by the information system.
• Creating an emergency plan or crisis management.
This monitoring and reporting system has different uses, apart from to see if the plan is working correctly or not, to take corrective action in the future and learn from the decisions made in the past. Read the rest of this entry »