Posts Tagged ‘K G Suzuki’
There exists a misconception that dealer incentives only serve the purpose of encouraging vehicle retailers to push customers to buy more cars, and only benefit the retailer. Fortunately for the buyer, this is not entirely true. While dealer incentives do benefit the retailer in many ways, most often these bonuses are passed along to the customer to ensure their loyalty in the future, or make their purchase right now an easy decision to make. K G Suzuki and Northern Auto Traders both have fair incentives that make car buying fun!
What Is A Dealer Incentive?
When an automotive retailer receives a dealer incentive, it is either as a reward for selling a large number of vehicles from a specific factory, or provided to promote sales of a particular model that may not be selling quickly or may have been under marketed so that customers are unaware of the benefits of that particular model. Sometimes new dealerships in town are offered incentives in order to help them establish their business. Dealer incentives are not the same thing as a dealer holdback, which is a reward intended for the retailer for each vehicle sale they complete. Dealer holdbacks are often passed along to employees who have successfully assisted a customer with their car purchase. Knowing that a holdback may be on the horizon, however, will often encourage a sales specialist to pass along the other forms of savings available to their client.
How Do Dealer Incentives Benefit the Buyer?
Knowing if and when these incentives are available will help a prospective buyer work out a lower purchase price.
However, dealer incentives will not assist a mere prospective purchaser. This is a price knockdown that is often only offered when the buyer has indicated their seriousness about a particular vehicle, and is close to the invoicing stage of the purchase. The dealer is not required to pass on these savings to everyone, but will often choose to in order to establish a good relationship with their customers.
These incentives are not always passed on to the prospective car buyer in the form of a cash discount; they can be available as instant or delayed rebates, subsidized financing, or discounts on non automotive extras such as warranties, add ons, or even maintenance. Car dealerships and their employees have many reasons to make a car purchase easy and cost effective for their customers, so it never hurts to ask what they can do to turn a one time shopper into a lifetime customer.
Written by Phillip Thow