Niche marketing is not trying to sell your product or service to the world in general. As a small business owner, you can not afford that kind of multimillion-dollar advertising budget. It is not possible. You can, however, with only a computer, an Internet connection and a good idea to sell to a wider audience using small niche marketing.
niche marketing is not about competing. The competition is out of the equation when you do niche marketing. You are not there in the world lined up beside or behind a million other people who are selling the same thing you are selling. You are selling to a specific audience that has created for you with your opt-in email list.
Niche marketing is not selling to different people every day of the week. Once you have built your list, you can sell the same people over and over again. By taking all the time they need and put forth enough effort to get to know the people in their list of buyers can continue to sell to them.
niche marketing is not about focusing on the big picture. This focus on photography and the smaller the better. Restrict your niche in a very concrete broader market assures you of getting a fair market share of this small part. The world is a big place and there are billions of people. You only need an infinitesimal portion of the population to have a huge list of potential buyers of your products or services.
Niche marketing is not only see the impossibilities. Niche marketing is just look closely at the possibilities. Small chance to make sales can equal big profits.