Introduction to International Marketing
Given the increasing demand and complexity of foreign trade, mainly to Asian countries, exporting firms need an approach that is increasingly technical and professional to determine the best ways to compete in foreign markets …
It is necessary to use marketing techniques, methods of organization and business management principles that gives us any marketing strategy, market-oriented exterior.
Their access should be decided strictly rationally analyzing export opportunities through market research, business feasibility analysis and proper planning. The export is not a residual or marginal activity and should be considered by companies as essential in the commercial management of a company, especially in a global economy where we are today.
Some differences between national and international marketing:
National Marketing
• A language and nationality.
• relatively homogeneous market.
• Political factors have little influence.
• Availability of accurate and simple.
• Stable environment.
• Financial Climate homogeneous.
• A single currency.
• Game rules clear and understandable.
International Marketing
• Several languages, nationalities and cultures.
• fragmented and differentiated markets.
• Political factors are crucial.
• Obtaining data difficult to clear.
• Instability of the environment.
• Different financial climate.
• Different currencies.
• Rules of the game different, changing and unclear
Source: www.articulosinformativos.com/Introduccion_al_Marketing_Internacional-a1038532.html
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